Advertisement in Printed Medium
Before preparing an ad, the following points should be considered in order for the messages to be delivered to the targeted audience thus providing a guaranteed return on investment (ROI): -
- Objectives and direction of the university to enhance competitiveness as a preferred destination for distinguished students and international students, attracting competent staff, industrial networking and international relations to achieve World Class University's target.
- University’s vision to be A Distinguished Technological University
- Focus on the essential point
- Engaging the audience by using dialog instead of monolog
- Compelling insight and opportunity in UMP that can beneficial to the customer
- Highlight the brand and provide details to be contacted (if necessary)