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Advertisement in Printed Medium

Before preparing an ad, the following points should be considered in order for the messages to be delivered to the targeted audience thus providing a guaranteed return on investment (ROI): -

  • Objectives and direction of the university to enhance competitiveness as a preferred destination for distinguished students and international students, attracting competent staff, industrial networking and international relations to achieve World Class University's target.
  • University’s vision to be A Distinguished Technological University
  • Focus on the essential point
  • Engaging the audience by using dialog instead of monolog
  • Compelling insight and opportunity in UMP that can beneficial to the customer
  • Highlight the brand and provide details to be contacted (if necessary)