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Criteria of a good and effective banner/bunting/advertisement:

  • Readable and unreadable caption depending on the simple and eye catching illustration;
  • Focus on the essential point;
  • Engaging the audience by using dialog instead of monolog;
  • The arrangement of layout according to the letter "Z" (top left to below right) and the appropriate illustration and font arrangement will increase the appeal to the audience;
  • Colour used need to be contra from the background for attention-grabbing;
  • Eye catching visual;
  • Highlight the brand and provide details to be contacted (if necessary);
  • Size and height of the banner/bunting and advertisement board must be visible; and Strategic location